Tag Archives: NEW YORK

1960 New York Swimmobile

1960 New York Swimmobile

Love-Love-Loving this photo from 1960 so much I just had to blog it.. I personally think this needs to be reinvented in London ASAP! Bring back the swingin’ 60s!

Just Amazing! X

Credit goes to @History_Pics Twitter.

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A Lecture with Virginia Bonofiglio

Since my current university module is based around fragrance brands, on Friday 3rd May we were fortunate enough to have a lecture (via Skype – how cool?!) with Virgina Bonofiglio, a professor of the Cosmetics and Fragrance Marketing Department at FIT (Fashion Institute of Technology), in Manhattan.  Virginia has a BA degree in history with a minor in chemistry from hunter College in NY and an MA degree in history from the University of Houston; she initially took a job in the fragrance industry because of her interest in chemistry, and consequently fell in love with the field.  

Virginia spoke to us about the importance of the 3 Cs in fragrance marketing: Creative approach, Community and Caring.  Firstly, it is essential that you offer a unique selling point, and therefore the more creative and eye-grabbing the better.  Virginia said she was particularly impressed with the marketing of Marc Jacobs and Chanel fragrances, praising the Chanel No. 5 campaign starring Brad Pitt, which caused mixed reactions on its release. 

Secondly, the building of communities is now a major marketing promotional tool as people are now far more influenced by word-of-mouth rather than the advertising of a product itself.  Sniffapalooza, an American event-based group, unites fragrance enthusiasts from all around the world.  Initially a small group of women from New York that shared their passion for fragrance, the brand has now generated into a huge phenomenon after gaining global recognition through mass-market magazines including ELLE, Glamour, Women’s Wear Daily, The New York Times, TIME Magazine, Forbes and CBS. 

Lastly, for a brand to be successful it must ensure it is caring to the consumer.  These 3 Cs are now creating innovation within marketing, particularly through the rise of social media, which enables the public to reccomend brands to their peers through a variety of media platforms such as Facebook, Twitter, Instagram and, more recently, Snapchat.  

Interesting Facts about Fragrance:

    • Brasil is currently the second largest fragrance market in the world, after the USA. 
    • Brasil prefer the ‘nose of Europe’ to the ‘nose of the USA’.  
    • Countries in Asia, such as Korea, China and Japan prefer more frutier and lighter scents, rather than the ‘oriental’ flavour that is currently extremely popular in Western culture.  
    • In Asia, consumers tend to purchase fragrance for the bottle and the brand rather than the juice itself, whereas in the USA and Europe consumers are more likely to purchase a fragrance for its scent.  
    • Woody and Orange scents are currently very popular amongst western consumers.
    • Sustainability is currently rampant in the beauty industry – with a fear that we will not be able to reproduce natural juice that is needed for fragrance in the near future.  
 
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‘PUNK: Chaos to Couture’ to Open at The Met.

PUNK 2

As NYC prepares for tomorrow night’s MET Gala in celebration of “PUNK: Chaos to Couture”, it is clear the most sought-after exhibition of the year, which opens this Thursday, is exposing the punk concept and attitude to a whole new audience. 

Ever since the likes of Richard Hell, Sid Vicious and Johnny Rotten appeared on the music scene in the early 1970s, the punk movement was well under-way.  Described by Jon Savage as a ‘bricolage’ of every previous youth culture ‘stuck together with safety pins’ – punk allowed people to adopt a free-spirited attitude and break all the rules.  The exhibition, which will feature replicas of the legendary NYC club CBGB’s toilets and Vivienne Westwood and Malcolm McLaren’s Kings Road store, Seditionaries, celebrates the heart of punk are how it merged creativity with a strong political voice.  

Andrew Bolton, the curator of the Costume Institute at The Met, has stated “(the exhibition) looks at the cross pollination of ideas between two cities, and how Malcolm McLaren and Vivienne Westwood codified it to create what became known as a classic sort of punk look” (Tamsin Blanchard, Telegraph Magazine).  More than 100 outfits will be on display from designers such as Vivienne Westwood, Maison Martin Margiela, Katherine Hamnett and Comme des Garcons.  The collection will include famous safety-pin dresses by Gianni Versace and Zandra Rhodes, as well as Moschino’s 1994 bin-bag ballgown – the decon/recon theme generating a strong ‘make do and mend’ feel!

According to Tasmin Blanchard, over the past year Riccardo Tisci has been assisting Bolton in collecting research for the exhibition.  Since being handed the reigns of the Givenchy fashion house in 2006, Tisci has infused the brand with his precision and imagination, whilst still remaining true to the elegance and femininity of the work of the original founder, Hubert de Givenchy.  Much like other designers currently at the forefront of the fashion industry, Tisci’s fascination with gothic touches has enabled him to reference punk in his collections.  For example, Givenchy’s F/W 2012 collection, which drew on the frivolity of French Photographer Guy Bourdin’s aestetics, featured models wearing satin ribbons tied around their necks.  The hinting towards violence and women being objectified as “possessions” brought forward a somewhat religious ecstasy to the collection, whilst also employing strong links to the punk attitude.  Other designers that have drawn on the punk mentality in their A/W 2013 collections – which subsequently co-incide with the Punk: Chaos to Couture exhibition – include Vivienne Westwood, Comme Des Garcons and Louise Gray.  

As for The MET Gala, once again the event will be a star-studded extravaganza. With Beyonce serving as Honourary Chair and Co-Chairs including Lauren Santo Domingo, Rooney Mara, Anna Wintour and Riccardo Tisci himself – If only we all had an invite! 

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